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September 28, 2012
By: TOM BRANNA
Editor
•Americans are smitten with white smiles, but it appears consumers aren’t so interested in costly professional whitening options. According to new research from Mintel, only 10% of those looking for brighter smiles took a seat in the dreaded dentist chair for a professional whitening service.According to Mintel, 41% have tried to whiten their teeth in the past 12 months using toothpaste, while 17% have given it a whirl with at-home mouthwash and 15% with OTC whitening strips. “Some of the key...
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